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4-Color Process

4 Color Process

The offset printing process of using the combination of the four basic offset printing ink colors (Cyan, Magenta, Yellow and Black) in a dot pattern to create a printed full color picture.

Accordion Fold

Accordion Fold

This is a  Bindery (finishing) term.

In an accordion fold two or more parallel folds are made on products such as a brochure  which causes the finished product to open like an accordion.

Against The Grain

Against The Grain

This refers to how paper is handled in the printing or bindery phase: At right angles to direction of paper grain.

 

Alteration

Alteration

Any change to the copy or specifications of a product after production has begun.

For example: Changing a phone number, an address or the weight of paper.

Alterations typically result in additional charges.

Anti-Aliasing

Anti-Aliasing

The process of averaging between pixels of different colors. This results is a smoother, more blended transition between the edge of two areas rather than a distinctly jagged appearance.

Anti-aliasing

Anti-aliasing

The process of averaging between pixels of different colors. This results is a smoother, more blended transition between the edge of two areas rather than a distinctly jagged appearance.

Aqueous Coating

Aqueous Coating

A clear coating applied to a printed piece, used to add gloss and durability to your printed pieces.

Ascender

Ascender

 

Any part of a lower case letter which rises above the main body of the letter such as in “d”, “b” and “h”.

Back up

Back up

 

Printing the second side of a sheet already printed on one side, typically done right after the first side has dried, unless specific requirements of the job necessitate the job to be done in two steps.

Balloon

Balloon

In an illustration, any line that encircles copy or dialogue.

Base line

Base line

 

The imaginary horizontal line upon which text sits

Bind

Bind

To fasten sheets or signatures with wire, thread, glue, or by other means.

Bindery

Bindery

 

The department in a print shop that specializes in finishing printed products.

Blanket

Blanket

 

The thick rubber mat on a printing press that transfers ink from the plate to paper.

Bleed

Bleed

Printing that goes all of the way to the edge of the sheet after trimming.

Bond paper

Bond paper

The common strong durable standard grade of paper used for writing, printing and typing.

Brightness

Brightness

The brilliance or reflectance of paper.

Bristol

Bristol

 

A paper of various thicknesses that has a smooth finish and is used for printing or drawing.

Camera-ready copy

Camera-ready copy

Non-Digital print ready mechanical art.

Carbonless

Carbonless

Pressure sensitive writing paper that does not use carbon to create the duplicate image.

 

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